International Advance Journal of Engineering,Science & Management

ISSN: 2393-8048

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Published Paper


    Article
    Predicting the Potential Impact of Backlink Analysis on Webpage Ranking by using Machine Learning Techniques
    Joy Bhatacharjee, Research Scholar (Computer Science and Engineering) Glocal School of Science & Technology, Glocal University, Saharanpur, Uttar Pradesh  | Dr. Rajeev Yadav, Professor, Research Supervisor, Glocal School of Science & Technology, Glocal University, Saharanpur, Uttar Pradesh 
     Page No.: 1-17|  Year: 2023|  Vol.: 19|  Issue: SpecialIssue
     Show abstract |   View article |   Download article
    Automating the manual method of finding indexed backlinks of websites can significantly reduce the cost and time associated with performance improvement. Automating the process of finding indexed backlinks offers several benefits. It reduces the time required to perform backlink analysis, lowers operational costs, and enhances accuracy. The automation of backlink analysis involves various technologies, including web crawlers, data mining algorithms, and machine learning models. Web crawlers systematically browse the web to find backlinks, while data mining algorithms analyze the collected data to assess the quality and relevance of each backlink. Machine learning techniques further refine this process by identifying patterns and predicting the potential impact of backlinks on website performance. With faster and more accurate backlink analysis, businesses can make informed decisions that enhance website performance. Automation tools provide detailed insights into the quality and impact of backlinks, allowing for precise adjustments to SEO strategies. This leads to improved search engine rankings, increased organic traffic, and better overall performance metrics.